Launching a new product,
service, or brand might be exciting, but it can be a nerve-wracking and
tiresome experience.
Even the most renowned marketers and
entrepreneurs struggle with the resources needed to create a web page, convert
leads, and scale their businesses. Businesses incur heavy expenses to employ
developers, designers, and copywriters to design high-converting landing pages
for their offers.
For most of us with a limited budget,
spending thousands of dollars for a landing page isn’t sustainable and would
affect our ROI.
Thanks to landing page builders, it’s
possible for anyone to create a high-converting page for their products and
service offer, and some software tools allow you to build a landing page for
free.
In this blog post, I’ll explore some of
the best free landing page builders you can leverage to gather more leads and
increase your conversion rate.
Before expounding on the list, let’s
examine some of the essential features to look for in a landing page builder.
What To Search For In
a Free Landing Page Builder
No matter the offer you’re promoting,
every page builder should have the following essential elements: eye-catching
design, an engaging headline, compelling copy, and a solid call to action
(CTA.)
Here are some essentials features for a
free landing page builder.
Ease of Use
The best free landing page builders
have a low learning curve and are straightforward to set up and run.
Once your copy is ready, you should be
able to set up your landing page within 20 minutes, so it’s critical to ensure
that your page builder has an easy-to-use drag-and-drop editor.
Integration
Go for a landing page that allows you
to integrate with essential third-party apps and software, or settle for an
all-in-one marketing suite with landing page builders.
Doing so will help you save a ton of
money that can be channeled toward product promotion.
Flexibility
Free and premium landing page builders
should provide customers with various aesthetic pre-made designs and templates.
Page builders with a drag-and-drop editor will make adding images, videos,
text, and opt-in forms simple.
The page builders should also be
useable by newbies without coding or web design experience. They should provide
customization features to those who enjoy tweaking their pages to match their
online brand.
Screen Responsive
It’s critical to ensure that your
landing page is responsive on mobile devices because they currently make up
more than half of the web traffic.
Landing page templates must be
responsive and mobile-friendly to increase leads.
Analytics
Your free landing page builder of
choice should allow for data analytics. Otherwise, how can you track your
campaign performance and make the necessary adjustments to increase ROI?
Measuring the performance of your
landing pages can help you identify areas for improvement and help increase
conversions.
7 Best Free Landing
Page Builders
ConvertKit
With ConvertKit, you can create your first landing
page and receive free leads. It’s one of the most accessible tools to validate
your idea, grow your audience, or launch your next offer.
The platform is suitable for beginners
because it doesn’t require code or programming to set up a landing page, and
it’s possible to create and deploy your landing page in a matter of minutes.
The free plan includes the following
features:
- Personalized
incentives and confirmation emails to help give website visitors a lead
magnet
- Mobile
responsive templates
- Dynamic
forms to collect information from your site visitors
- Unsplash
photos that can be used for free without attribution
- Custom
domains if you don’t want to use their ck. page domains
- Over
25 professional templates with eBooks, videos, and product use cases
It’s worth noting that you have to
upgrade your membership plan to their paid model to enjoy automation,
integrations, and broadcast features.
Systeme.io
Systeme.io is an all-in-one marketing suite
designed to help startups and entrepreneurs to launch and scale their online
businesses.
The platforms enable business owners to
save a ton of resources that would have been spent on automation platforms,
email marketing tools, and website builders to run a successful enterprise.
With its robust features and intuitive
dashboard, it’s no wonder systeme.io receives positive five-star
reviews like the following:
Besides being able to design splendid
landing pages that are proven to convert, you can use the platform to:
- Enjoy
workflows and automation
- Launch
email marketing campaigns
- Design
sales and marketing funnels
- Monetize
membership websites through subscriptions and sell online courses
- Build
your affiliate program
- Run
and host evergreen webinars
For those who want to use systeme.io as
their landing page builder, you’ll enjoy the following features:
- Pre-built
templates that were inspired by high-converting web pages
- An
easy-to-use drag-and-drop landing page builder
- In-house
integration
- Detailed
dashboard analytics to help track the performance of your landing pages
- Automation
features to help you run and manage your business on autopilot
- A/B testing features
to test different designs and copy and optimize your conversion rates.
Their landing page templates are mobile
responsive because they know that 58% of online traffic is generated from mobile devices.
It’s important to note that systeme.io offers a 30% discount on their
annual and unlimited billing plan, making it possible to migrate your entire
business to the platform for free.
Wix
Wix is one of the best free landing page
builders in the market because of its numerous template designs that can be
used for
App and product pages
Coming soon landing pages
Conference and event pages
The platform allows users to customize
their templates using their easy Wix editor, and you can create and launch your
landing page within minutes. Some of the available templates are in the eCommerce
and technology industries.
Most of the templates available in the
landing page builder have social media buttons and contact forms, making it
simple to collect leads when integrated with email marketing software.
Alternatively, you can receive client inquiries directly on Wix.
Wix has a free plan. The only caveat is
it comes with branded advertising, meaning Wix places adverts on your landing
page and displays a Wix favicon next to your website’s name. It’s advisable to
upgrade to their paid membership to enjoy the following:
- Increased
bandwidth
- Custom
domain
- Customer
support
- Landing
page analytics
Landbot
Landbot is a unique site builder because,
while most of its templates are static, the platform allows you to design
conversational and interactive landing pages that help improve engagement with
your page visitors.
Landbot has a straightforward chatbot that guides you through their
sign-up process, and you can choose between Elegant or Casual styles for your
landing pages and personalize colors to reflect your brand.
After your landing page is set up, you
can grab a share link to directly access your page or embed your chatbot in a
pre-existing website.
Their dashboard allows users to
reorganize blocks in the drag-and-drop builder to prompt visitors to submit
emails and send messages.
Landbot offers customers a free plan
with 100 chats and 30 blocks limit within each bot. Free users can also
capitalize on the Zapier integration to automate adding leads to their email
provider.
SITE123
For those searching for a free landing page builder that can help you
design a web page in minutes, consider adding SITE123 to your list. The
platform focuses on multipage and single-page websites with an intuitive
dashboard that makes it easy to create your landing page.
After signing up for an account, you’ll
be redirected to their editor, where you’ll be requested to choose a template.
I advise you to choose templates that
have contact forms, videos, images, and audio elements. Later, you can adjust
and personalize your template to suit your landing page goals.
SITE123’s in-built templates are
designed to be responsive, considering that most internet users use their
mobile phones to scour the web.
Compared to systeme.io and Wix, SITE123
has less bandwidth and inadequate storage, which can be challenging if you wish
to design a complex landing page. Moreover, the free landing page builder
doesn’t have a drag-and-drop editor.
It’s also impossible to change between
templates once you have selected one since you’ll lose your customizations.
Overall, SITE123 is an excellent free
landing page builder for entrepreneurs who wish to run small-scale sales and
marketing campaigns.
Google Sites
Google Sites is a free landing page
builder with a high domain authority (DA) and page rank (PA), so you can rest
assured that your landing page will rank highly in search engines like Bing or
Google.
Recently, they updated their user
interface, making it one of the preferred free landing page builders for
customers who want to create a free lead-capturing page.
Since Google Sites has the Google Forms
feature, it’s simple to add an opt-in form to your web page, and once the
form’s added, it automatically matches your brand colors and theme. You can
also drag it around your page to adjust its layout.
Google Sites allows collaboration on
your website designs with other users, thanks to their integrations with other
Google tools. You can embed calendars, spreadsheets, and maps on your sites and
exchange feedback with your team.
Once you’ve made all the required
adjustments, publishing your page to the web is free plus, you can even link
your landing page to a custom domain, provided your business uses G Suite.
The only downside of using Google Sites
as a free landing page builder is its lack of various integrations and
templates.
ConvertFlow
ConvertFlow is ideal for creating a
dedicated landing page with an existing domain.
The free landing page builder has a
variety of web page templates that serve different campaigns:
- Content
upgrades
- Lead
capture
- Offers
and discounts
- Social
proof
- Pre-launch
and Coming soon pages
The web page builder is perfect for
designing multi-step site pages and guiding website visitors through their
site. A multi-step web page is an excellent choice for users who don’t want to
burden their visitors.
Site visitors can fill out one form or
field per page instead of being exposed to giant text blocks with numerous
components. Thus, this design approach can help boost your page’s user
experience (UX).
Once your landing page is deployed, you
can view your page’s analytics within the platform’s dashboard to get detailed
reports on conversions, unique viewers, and completions in percentage or
numerical form.
ConvertFlow has a free plan but limits
you to creating only one landing page with a maximum of 250 conversions.
However, upgrading your membership enables you to enjoy advanced features such
as A/B testing and sales funnels.
It’s important to note that you must
have an existing website before using ConvertFlow. However, the free landing
page builder seamlessly integrates with most websites.
Design Your First
Free Landing Page Today
Landing pages can help you convert
website visitors into customers and collect lead information, which can be used
for future email marketing campaigns.
Creating high-converting web pages
using free landing page builders has been simplified and doesn’t require one to
possess programming or web design knowledge.
For those who want a landing page
builder with an integrated sales funnel and email marketing software, I
recommend starting with systeme.io. You can choose from their wide
variety of pre-built high-converting templates and contact your leads within
the platform.
Wix can be an excellent choice with its
customizable features/functionality and straightforward web page layout. The
Wix editor makes it easy to personalize a template and rearrange the components
and elements to fit your brand’s requirements.
You can also use WordPress free
addons/plugins such as Elementor and the native editor to deploy a WordPress
site that can act like a squeeze page or landing page.
In a nutshell, landing pages shouldn’t
require the expertise of developers, designers, and copywriters and shouldn’t
cost an arm and a leg.
An excellent free landing page builder
makes it simple and fast to validate your business idea, gather leads, and launch
your brand worldwide.
Alternative Reading: Best Drag and Drop Website Builder
Disclaimer: Some of the links in the blog post are affiliate links and I might earn commissions, Thank You.
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