Unbounce Review – An In-depth Look Into The Landing Page Builder

Landing pages serve the purpose of helping you increase your conversion rates and gain more qualified leads and clients for your business.

If your landing page isn’t helping you attain the goal mentioned above, you should shift to a page builder that offers features that suit your needs. An excellent example of such a landing page builder is Unbounce.

For those contemplating shifting their business to Unbounce, this review will help clear out any suspicions you might have. We’ll break down the website builder’s pros and cons so you can decide whether it’s the best.

What is Unbounce?

Unbounce was launched in 2009 by six founders who needed help relying on developers and stretching their budget to get a functional high-converting landing page. Also, paying developers to build new landing pages for new marketing campaigns wasn’t sustainable in the long run.

Thus, Unbounce was launched, and it’s the predecessor to all the landing page builders in the market today. Over time, Unbounce has included features like sticky bars and popup builders, making it a powerful landing page builder used worldwide.

One of its key selling points is its A/B testing capability that’s in-built into every product helping users test and compare popups, landing pages, and sticky bars.

Unbounce Review: Unbounce Pricing

Unbounce offers three subscription plans, namely:

Launch, Accelerate, and Optimize. However, for those who expect many website visitors on their landing pages, it’s advisable to subscribe to their Concierge plan.

The significant difference in their three-tiered plans is based on the number of visitors and conversions you’ll get per month and the number of domains you’ll have connected to the platform. It’s important to note that Unbounce’s basic plan starts at $99 per month.

Unless you expect to get more than 30,000 visitors and more than 1000 conversions in the beginning, it is advisable to subscribe to their Optimize plan.

Unbounce Review: Does Unbounce Offer a Free Trial?

Unbounce has a 14-day free trial period that allows you to use the platform without restrictions. The downside is that you’ll have to input your credit card details, but you won’t be charged if you cancel before your free trial period ends.

Unbounce Review: Is It Easy to Learn Unbounce?

Unbounce doesn’t require coding expertise, so it’s suitable for newbies getting started with their landing page creation journey. The platform has helpful guides and tutorials that can help you create, launch, and deploy your landing page in a matter of hours.

At first glance, the builder can seem intimidating, but once you interact with it a couple of times, it is easy to become conversant and figure out where all the elements are located.

What Are Some Of The Features Unbounce Offers?

With Unbounce, it’s easy to set up a landing page from scratch or use the provided templates to customize a page and set it up to your liking. Some of the features that Unbounce offers are listed below:

1.     Dynamic Text Replacement – By modifying the URL, you can dynamically change the text on a page without coding. Thanks to Dynamic Text Replacement, it’s simple to set it up and handy for those who want to use Unbounce pages for their Google Ads campaigns.

2.     A/B Testing – You can split traffic on your page with a few clicks. With Unbounce, it’s possible to run A/B tests on your landing pages and make adjustments to ensure that you get the maximum conversions on your website.

3.     Performance and Speed – Unbounce has taken page loading speed seriously because they know its impact on Google SEO. From their image optimization to their landing page hosting, it’s safe to say that the platform has you covered.

There’s no need to figure out or customize the server to ensure optimal page speeds.

Unbounce Review: Pros and Cons

As much as Unbounce offers users powerful landing page design features, it’s not without flaws. Here are some of the software’s pros and cons to help you decide whether Unbounce is a worthy investment.

1. Carry out the A/B test by generating variants in a matter of clicks.
2. You can use sticky bars and popups to boost conversion rates by expanding your lead generation tactics.
3. Dynamic text replacement allows you to improve your investment returns on the advertising campaigns you run.
4. Simple drag-and-drop editor that enables beginners to design and deploy landing pages without programming experience.

Cons

1. The platform could provide a wider variety of templates.

Unbounce Review: Final Remarks

Out of all the landing page builders in the market, only a few have focused on creating high-converting landing pages. Thankfully, Unbounce is among the few page builders that have considered the importance of providing users with the capability of creating landing pages that convert.

If you’re searching for a website builder that’s straightforward to use, Unbounce is your go-to platform, thanks to its easy-to-use drag-and-drop editor with an array of pre-built templates.

For startups, entrepreneurs, and small businesses that are serious about scaling their venture to the next level, Unbounce is guaranteed to meet your business expectations.

Alternative Reading- Unbounce Alternatives – 9 Pocket-Friendly Landing Page Builders

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